Sporting Insights, a leading sports research company, have recently released their 2023 trends. Golf features in their predictions, which we have summarised for you:
2023 Golf Industry Trends
- Despite economic uncertainty, total golf participation will hold strong.
- Perception of Golf being “Male, pale & stale” will continue to be addressed.
- First Quarter and maybe first half of the year will see consumer spend drop.
- Golf Tourism will continue to recover.
- LIV Golf will continue to steal the headlines.
Economic Uncertain & Golf Participation.
Despite economic turbulence, golf participation is expected to remain strong as the sport continues to attract a more diverse range of players through both traditional and innovative methods.
Golf Perception
While there is still some way to – “the Male, pale and stale” perception of the sport is being addressed and younger, non-golf celebrities and influencers will continue to help the sport change this narrative.
Consumer Spending to Drop
Golfers, like many of us, are navigating the cost of living crisis which is likely to see consumer spend drop in the first quarter of maybe first half of the year. New product launches will stimulate the market to ensure year on year decline for this initial stage is kept to a minimum.
Golf Tourism
Continued demand for golf tourism suggests that industry will continue to recover from the impact of the pandemic. Although these types of breaks maybe impacted be golfers’ disposable income.
LIV Golf
The professional game continues to see the ongoing battle between LIV Golf and established Tours. These will continue to it the headlines at least throughout the first quarter and probably beyond The Masters, with player selection for the Ryder Cup generating plenty of column inches.
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